Social Media Strategy: First Draft

• Form an action group of those on campus (staff, faculty, students!) interested in Twitter and other social media
  
• Hold a Twitter sandbox
• Show how easy it is; how little time it takes
• Showcase tools to make it even easier: TweetDeck, twhirl, Firefox extensions
• Ask folks who are active on Yammer to consider posting on Twitter
• Encourage these new Twitterers to tweet about work projects but also their personal interests -- these Twitter accounts need personality and a face behind them
• Emphasize the need to follow others: find counterparts at other higher ed institutions, people with similar personal interests, anyone you find interesting
• Stress importance of having conversations on Twitter
  • If someone has a question about obtaining a visa, and you are qualified to answer -- go for it! Link them to the video you made or the blog post you wrote!
  • Your conversations don't directly have to benefit MIIS; they can establish your credibility and help craft your digital personality/identity.
• Listen to Twitter chatter: assign people specific listening areas/terms that are relevant to them and have them monitor conversations regarding these topics
  
• Use Google Alerts/Twitter Search
  
• Possible search terms: MBA, Monterey, policy, MIIS, Monterey Institute, translation, interpretation, translate, interpret, language, language teaching, language education, localization management, TESOL, grad school, financial aid, visas
  
• By summer, brainstorm goals and tactical approaches
• Determine which tool(s) best suit what we want to accomplish
• Develop standard operating procedure for the Twitter team
• Audience: 2010 enrollment targets(?)